Faculty of Media Studies

Welcome to Department of
Advertising Management and Public Relations

The department offers a 2-year M. Sc. Advertising Management & Public Relations course. The demand for trained and educated manpower in the field of Advertising & Public Relations has increased almost ten times during last decade. The demand is further going to increase with the growth of the Indian economy and globalization of the markets. Advertising and Public Relations functions are today perceived as the system of Communication Management of the developed and developing societies. Advertising and Public Relations has also grown as academic disciplines because of the involvement of various knowledge system of SOCial sciences and also of art and craft. Young men & women with a comprehensive understanding of the sciences of communication alongwith the art and craft of persuasive and mobilizing communication are required in large number. The objective of this Department IS to harness the dynamics of global Advertising and Public Relations for the betterment of academics and society. The students are given theoretical understanding of different process of persuasive communication and also trained to prepare and execute information and advertising campaigns. In the profession they work as Accounts Executive, Copy Writer, Media Planner, Visualizer, Information Officer, Corporate Communicator, Image Builder, Space Seller Consultants, Animator, Web Designers, Tourism PR Experts etc. Many of them establish their own entrepreneurs on commercial basis.

Courses Offered:
M.Sc. Advertising Management & PR Four Semester

Course Scheme Course Syllabus Prospectus Admission Procedure Eligibility Fee Sructure Seats : 50

OBJECTIVE : The demand for trained and educated manpower in the field of Advertising & Public Relations has increased almost ten times during last decade. The demand is further going to increase with the growth of the Indian economy and globalization of the markets. Advertising and Public Relations functions are today perceived as the system of Communication Management of the developed and developing societies. Advertising and Public Relations has also grown as academic disciplines because of the involvement of various knowledge system of SOCial sciences and also of art and craft. Young men & women with a comprehensive understanding of the sciences of communication alongwith the art and craft of persuasive and mobilizing communication are required in large number. The objective of this Department IS to harness the dynamics of global Advertising and Public Relations for thebetterment of academics and society. The students are given theoretical understanding of different process of persuasive communication and also trained to prepare and execute information and advertising campaigns. In the profession they work as Accounts Executive, Copy Writer, Media Planner, Visualizer, Information Officer, Corporate Communicator, Image Builder, Space Seller Consultants, Animator, Web Designers, Tourism PR Experts etc. Many of them establish their own entrepreneurs on commercial basis.